How we do it

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Our core belief is that "Every customer has different needs". Analyzing customer behaviour and needs within and outside the enterprise, connecting the dots and presenting them with relevant offers and services is at the fulcrum of our solutions.

Data View

Pi
Data Lens
Explore
Evolve
Analyze
Connect
Unstructured
Structured
Internal
External

Analytics Framework

    • API
    • Web Crawler
    • ETL Process
    1

    Data
    Aggregation

    • Deep Dives
    • Insight Generation
    • Opportunity Identification
    2

    Analysis

    • Rule-based Framework
    • Descriptive Analytics
    • Predictive Analytics
    3

    Analytics

    • Action
    • Map offers & communication
    4

    Campaign

    • Analytics
    • Reporting
    • Optimization
    5

    Evaluation

API & Crawling processes occur only in case of unstructured data aggregation

Structured Data Analytics

Unstructured Data Analytics

Our Solutions

Pivot
  • Comprehensive Customer single views
  • Standardized Business monitor dashboards in market leading tools
  • Deep dives for sharp business insights
  • Key opportunity identification
Pixel
  • Model framework on opportunities areas
  • Statistical models through Best in class techniques (XGBoost, CNN, RNN, etc.)
  • Next Best Action (NBA) campaign segments
  • Tools: SAS, R, Python, Spark
Pinnacle
  • Collaborate on creating campaigns (Static & Contextual)
  • Rigorous campaign measurement (Test vs Control)
  • Optimization through analyses and testing
  • Commercial model linked to business impact