Role of the CMO

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We are in an era where Corporations “Grow fast or die slow”. The trap facing most corporations is the conundrum of pursuing familiarity vs Adaptability. Most of them don’t have an answer and have let inertia drive their actions..”. Above all the “digital natives” – who are the new era customers have far outpaced the speed and tech capability of large organizations.

Quantitative Analyses by itself doesn’t tell a story. But good Analysts can tell a story with data.

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I read a few interesting articles around Analytics/ data and some interesting takeaways. These articles could perhaps point us in the direction of some salient points to remember while we engage / present findings to our clients. The Narrative along with visual analytics—can be an important & a productive way to communicate analytical results to non-analytical people.