Role of the CMO
We are in an era where Corporations “Grow fast or die slow”. The trap facing most corporations is the conundrum of pursuing familiarity vs Adaptability.
Quantitative Analyses by itself doesn’t tell a story. But good Analysts can tell a story with data.
I read a few interesting articles around Analytics/ data and some interesting takeaways. These articles could perhaps point us in the direction of some salient points to remember while we engage / present findings to our clients.