single source of truth
Promoter target setting
A popular FMCG company was facing an issue where 3.2% of the promoter outlet sales was being paid out as commission. The requirement was to reduce the commission % paid to sales.
On studying the data (promoter segments, payout/sales ratio trends etc), we decided to provide them with an outlet level target distribution which was derived from a model based on past sales trends.
Analytics data mart
model used: XG Boost classification model