Approach is to leverage client infrastructure.
Structured internal data along with unstructured external data is analyzed, explored, connected, extrapolated and evolved to form actionable solutions.
we have arrived at a decision science framework that we deploy to solve any and all of our business problems.
Identifying disparate data sources, assessing data availability from internal and external sources & clean up of data.
Access to disparate data sources and creation of single views using extracted, derived and computed variables. Constant enrichment of the single views through aggregation of additional internal and publicly available relevant external data.
Creation of interactive reports and dashboards through a combination of KPIs and dimensions.
Use the interactive reports and dashboards to form a 360 degree view to the business for the marketer and help identify key insights /business opportunities.
Conversion of Opportunities into action framework through deep dives, analyses and statistical models (predictive, behavioral) using best in class tools and data science techniques.
Aid client team on execution and build a robust evaluation framework to identify campaign improvement areas and demonstrate clear business impact.