Tech Agnostic
Approach is to leverage client infrastructure.
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Structured internal data along with unstructured external data is analyzed, explored, connected, extrapolated and evolved to form actionable solutions.
we have arrived at a decision science framework that we deploy to solve any and all of our business problems.
Identifying disparate data sources, assessing data availability from internal and external sources & clean up of data.
Access to disparate data sources and creation of single views using extracted, derived and computed variables. Constant enrichment of the single views through aggregation of additional internal and publicly available relevant external data.
Creation of interactive reports and dashboards through a combination of KPIs and dimensions.
Use the interactive reports and dashboards to form a 360 degree view to the business for the marketer and help identify key insights /business opportunities.
Conversion of Opportunities into action framework through deep dives, analyses and statistical models (predictive, behavioral) using best in class tools and data science techniques.
Aid client team on execution and build a robust evaluation framework to identify campaign improvement areas and demonstrate clear business impact.
Approach is to leverage client infrastructure.
A business outcome requires a confluence of domain, tech and math specialists to deliver on output.
Bespoke solutions coming from co-creation with users for highest quality and actionability in output.
Smart and relevant reporting and analytics data mart with business context infused for sharper lifts and actionable insights.
Decision science solution to solving problem statements and delivering ROI.
Constantly improving Machine learning and deep learning techniques.
Seamless integration of output with client IT stack Ongoing optimization factoring user input and dynamic business scenario.