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Home Case Study FMCG Distributor order recommendation

Case Study

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Distributor order recommendation

Industry: FMCG

Problem Statement

Identify optimum product portfolio to be placed with a distributor to enhance distributor ROI and retail assortment/sales.

Our Approach

  • Aggregated internal primary and secondary data with unconstrained order data.

  • Created an analytical framework to provide recommended portfolio @ a distributor level.

The How

  • ML Model applied on aggregated data.

Insights to action

  • Insights provided on identification of distributor clusters, product affinity.

Impact

  • Growth in primary sales by 3%.

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