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Home Case Study FMCG Geo-level product prioritization

Case Study

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Geo-level product prioritization

Industry: FMCG

Problem Statement

Client, an FMCG company wanted to identify a portfolio of products to drive consistently across various markets and gain sales and market share.

Our Approach

  • Consolidated external & internal data sources.

  • Executed a market opportunity framework.

The How

  • Determined a bespoke portfolio for each geography based on market demand, client’s competitive position, market potential & ability of sales infrastructure.

Insights to action

  • Insights provided on outlet clusters within a geography and their affinity to products.

Impact

  • Increased buy-in from regional sales.

  • Growth in sales revenue & market share.

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