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Home Case Study Hospitality Lead enrichment and prioritization

Case Study

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Lead enrichment and prioritization

Industry: Hospitality

Problem Statement

Client wanted our help to correct their very high cost of customer acquisition.

Our Approach

  • Enriched leads.

  • Scored the leads for conversion.

  • Prioritised leads for conversion.

The How

  • Built a ML model to score the enriched data in real-time.

Insights to action

  • Analysis & analytics provided insights on data collection procedures & agent- profile mapping.

Impact

  • Cost of customer acquisition reduced by 26%

  • Refined data capture process.

  • Marketing spends realigned in favour of channels with low cost of acquisition.

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