Built a
single source of truth
Suggested Order Module
Industry: FMCG
Problem Statement
The client, one of the top players in the FMCG space required a scalable NEXT BEST CALL recommendation to aid sales team to improve judgements on portfolio sales for each outlet.
Our Approach
The How
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Built an
Analytics data mart -
Built business context layer on the model to include corporate directives, capability of the sales team, etc.
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Built 3 models to determine:
Propensity of buying an SKU by outlet.
Expected quantity of SKU by outlet.
Propensity to purchase SKU never purchased before.