Access to disparate data sources and creation of single views using extracted, derived and computed variables. Constant enrichment of the single views through aggregation of additional internal and publicly available relevant external data.
Creation of interactive reports and dashboards through a combination of KPIs and dimensions that aid a 360 degree view to the business for the marketer and help identify key insights / business opportunities.
Conversion of Opportunities into action framework through deep dives, analyses and statistical models (predictive, behavioural) using best in class tools and data science techniques.
Collaborate with the client marketing organization to culminate analytics backed recommendations into relevant offers/communication to ensure targeted and personalized marketing campaigns.
Aid client team on execution and build a robust evaluation framework to identify campaign improvement areas and demonstrate clear business impact.
Optimize campaigns through rigorous statistical fine tuning of offers, communication and models to maximize adoptions and ROIs.
To understand customer speak from unstructured and unsolicited sources.
Delivering inside intelligence about leads.
Customer profiling of a chosen anchor
Actionable campaigns to target customers with Next Best Actions unique to each.
To identify customers with high propensity to purchase market leader brand for a reputed optical house.
Accessing cross sell opportunity by identifying and understanding customer spread across products.
Identifying migrant market share for community building.
To positively impact policy lifetime by reducing the troughs in active policies for all products
To help client identify the best sports team to bid for and also find the optimal bid price.
To quantify the opportunity to upsell the customers.
Bridging the gap with leader through MNP.
Identifying patterns among existing base to improve customer engagement.